Working with Samar has been a very fruitful association with a personal touch. Have worked on a few qualitative studies, wherein the recruitment was precise and our client appreciated the quality of moderation.

Also, Samar has conducted research operations for a quant study, where the quality of fieldwork was conducted to our client’s satisfaction in terms of briefing, quota management and quality control.

So overall association with Samar one can expect swift response, quality work, cost effectiveness and timely delivery.

I have been working with Samar since 2010. My first experience with her was on an unconventional project in Pakistan, a market where research is often, rightly or wrongly, seen as tricky business. She made it seem like working anywhere else, with high-quality output and clear communication throughout. Since then, anytime I’ve had work in Pakistan or even elsewhere I’ve gone to her without a second thought.

She’s an excellent researcher: well-organized, conceptually strong, and consistently delivers high quality results. Her consultation is something I would recommend to anyone working in her market or beyond.

She is also highly adaptable, quickly getting familiar with almost any topic and contributing like an expert within a short time. On top of all that, she’s easy to work with, always resourceful and solution oriented.